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PIERPAOLO PICCIOLI REDEFINES BALENCIAGA FEMINITY
Balenciaga unveils its first campaign under new Creative Director Pierpaolo Piccioli, photographed by longtime collaborator David Sims. The campaign, released on October 21st, 2025, marks a new era for the house, capturing models Mona Tougaard and Sandra Murray in intimate, sunlit moments inside Paris's historic l'Hôtel de Maisons-Pozzo di Borgo. Piccioli aimed to create something deeply personal, showcasing effortless beauty and delicate humanity that reflects his vision of the modern Balenciaga woman. The imagery presents a new femininity defined by quiet strength, sensitivity, and self-possession, with fluid yet architectural silhouettes that balance intimacy and presence. Shot against 18th-century Grand Siècle architecture, the campaign creates an organic tension between youth and sophistication, spontaneity and refinement. At its center are two iconic Balenciaga bags: the Rodeo, symbolizing urban ease and individuality, and Le City, representing timeless craft and cultural relevance. These emblems anchor the narrative, connecting the house's heritage with Piccioli's renewed vision. The campaign embodies Parisian spirit and the maison's savoir-faire, celebrating human presence within monumental settings. Through natural light and authentic moments, it reveals a woman who serves as both muse and mirror. This inaugural work establishes Piccioli's aesthetic direction: beauty rooted in emotion, authenticity over artifice, and a luminous redefinition of modern strength.
GRACE WALES BONNER AS HERMÈS NEW CREATIVE DIRECTOR
Hermès announces the appointment of Grace Wales Bonner as Creative Director of Men's Ready-to-Wear. The Founder and Artistic Director of Wales Bonner has developed a contemporary and innovative approach to menswear over the last 10 years. Passionate about craft and culture, she will present her first collection for Hermès in January 2027. A 2014 graduate of Central Saint Martins, Wales Bonner has received awards including the CFDA Award for International Men's Designer of the Year in 2021 and British Menswear Designer of the Year at the Fashion Awards in 2024. Pierre-Alexis Dumas, General Artistic Director of Hermès, is pleased to welcome Grace to the Hermès Artistic Director family. Her take on contemporary fashion, craft and culture will contribute to shaping Hermès men's style, melding the house's heritage with a confident look on the now. Grace Wales Bonner expresses being deeply honoured by this role and her gratitude to Pierre-Alexis Dumas and Axel Dumas for the opportunity to bring her vision to this magical house.
PRADA MODE LONDON 2025
During this year’s Frieze week in London, Prada Mode transformed King’s Cross’s newly restored Town Hall into something between a film set, an artwork, and a social experiment. For its thirteenth edition, the cultural club invited artists Elmgreen & Dragset to reimagine the act of watching itself. The result, The Audience, was less an installation than an immersive study in attention — a cinema sculpted from observation, repetition, and the subtle drama of spectatorship.
Inside, a looped, intentionally hazy film flickered across the screen. The room pulsed with presence: five hyper-realistic figures sat among the audience, locked in perpetual observation, their stillness uncanny against the living crowd. Nearby, The Conversation, a solitary woman Face Timing a film character, extended this interplay between the seen and the unseen, collapsing the divide between screen and reality.
Over its first two days, Prada Mode London staged talks and performances that echoed its central theme: how we look, how we gather, and how meaning emerges in the act of witnessing. Highlights included Kirsty Sedgman’s playful “Sit Down and Be Quiet” lecture on audience behaviour, Shona Heath and James Price’s deep-dive into cinematic set design, and a dialogue between Elizabeth Diller and Elmgreen & Dragset on architecture, institutions, and the public gaze.
Open to the public this weekend (October 17—19), The Audience proves that spectatorship can be as performative as art itself — a mirror in which we find not just what we see, but how we choose to see it.
Words by Martin Onufrowicz
LEMAIRE IN FRAMES
LEMAIRE unveils NINE FRAMES, a cinematic homage for its Autumn/Winter 2025 collection. The project unfolds across nine vignettes exploring the interplay between clothing and cinema, each capturing a singular emotion and gesture. Shot on 35mm, the film draws from slow cinema traditions, prioritizing rhythm and duration over narrative. The cast brings together accomplished actors from the LEMAIRE community – Doona Bae, Jussi Vatanen, Mame Binta Sané, Viktoria Miroshnichenko, Erwan Kepoa Falé, and Julie Anne Stanzak – who inhabit the silhouettes with power and emotion. Long takes elevate the ordinary, infusing garments with cinematic intensity. Conceived as a multi-platform experience, NINE FRAMES extends through window installations and a printed book. The project invites a non-linear reading, where viewers interpret the humanity depicted through the lens of their own lives. A celebration of analogue image-making and the everyday elevated to art.
LOEWE UNVEILS SS26 VISION
Spanish house LOEWE presents a preview of its Spring-Summer 2026 women's collection, marking a new creative chapter under the direction of Jack and Lazaro. This teaser campaign, photographed by American artist Talia Chetrit, captures the brand's vibrant and tactile spirit, rooted in traditional craftsmanship and Mediterranean optimism.
The casting brings together emerging talents from international cinema, including Erin Kellyman, Eva Victor, Isla Johnston, Lewis Gribben, Megan Northam, Orlando Norman, and Théodore Pellerin.
This artistic collaboration reflects LOEWE's vision of new beginnings, blending Spanish sensuality and contemporary savoir-faire in an aesthetic resolutely focused on the future.
For more information go to loewe.com
JADEN SMISH AS LOUBOUTIN'S NEW CREATIVE FORCE
Maison Christian Louboutin is pleased to announce the appointment of Jaden Smith as its first Men's Creative Director, marking a decisive step in the evolution of its masculine universe. The meeting between Christian Louboutin and Jaden Smith dates back to 2019, from this initial exchange was born a sincere conversation, carried by mutual admiration for their vision and individuality. Christian Louboutin was captivated by Jaden Smith's creativity, his respect for the Maison, but above all by his sensitivity and commitment to a more just and responsible future. A multifaceted artist, Jaden Smith embodies a free and bold approach to creation, in perfect resonance with the Maison's values. Jaden Smith is preparing to interpret Christian Louboutin's founding vision through his unique perspective. He will unveil a preview capsule in January, in a selection of boutiques around the world as well as on christianlouboutin.com. His first official collection will be revealed during Paris Men's Fashion Week Fall/Winter 2026 in January, and available in boutiques from May 2026.
LANTHIMOS REIMAGINES PRADA
Academy Award-nominated director Yorgos Lanthimos collaborates with Scarlett Johansson for Prada's latest Galleria handbag campaign, their first partnership. The surreal film features Johansson performing mysterious rituals in modern settings, transforming into multiple versions of herself through captivating sequences.
The Prada Galleria bag acts as a central talisman throughout these ritualistic moments, symbolizing transformation and the bag's evolving seasonal identity. Lanthimos applies his signature dreamlike aesthetic to explore themes of fluid persona and renewal. This continues Prada's tradition of partnering with visionary filmmakers, following last year's Jonathan Glazer collaboration.
BUTT 37 NO COMPROMISE
BUTT's latest 120-page edition features bold storytelling from prominent LGBTQ+ voices, including Édouard Louis photographed by Nan Goldin, Bruce LaBruce with Omar Apollo, and Brazilian congresswoman Erika Hilton. Fashion legends Martin Margiela and Jean Paul Gaultier provide provocative insights, while the cover showcases free-spirited Jóhannan captured by Daniel Riera in southern Spain.
Since its 2022 revival with Bottega Veneta's support, BUTT has become essential reading for contemporary queer discourse. The magazine balances international stars like Troye Sivan and Arca with grassroots activists and marginalized voices. From Ignasi Monreal's provocative artwork to a Bogotá sauna/museum feature, this issue delivers refreshingly honest perspectives on modern queer culture.
Available worldwide and online at @buttmagazine.
PERFECTING A ICON
Michael Rider's debut at Celine delivers a sophisticated update to the house's Phantom Luggage with the New Luggage collection.
The genius lies in the details - that playful "Smile Variation" zipper transforms the bag's entire personality.
The supple lambskin feels divine, available in everything from safe black to statement oxide blue. Three iterations cater to different lifestyles, with the new oversized format being particularly covetable.
This isn't about reinventing the wheel - it's about perfecting it.
The craftsmanship remains flawless, the silhouette timeless, yet there's a fresh energy that feels distinctly 2025.
Celine proves subtlety can be radical. Essential for any serious handbag collection.
BURNING HUES
Anthony Vaccarello makes a meaningful return. For Winter 25, he brings Saint Laurent back to Villa Oasis in Marrakech – Yves Saint Laurent's personal sanctuary that hasn't hosted a campaign since the founder's passing.
This marks a return to where Yves first discovered his radical approach to color: the ochre walls, saturated zelliges, fuchsia evening light, and deep garden blues. These bold contrasts that shaped his vision now inspire Vaccarello's lens.
Drew Vickers captures these burning hues in intense planes against sharp silhouettes, while Arnaud Michaux's collages heighten the chromatic density through layered saturations. The approach is radical and electric, deliberately without nostalgia.
A powerful reminder that Saint Laurent's DNA runs deeper than black – it pulses with the fearless colors of Morocco.
THE CONVERSATION BEGINS
BOLORIA: A new Belgian fashion house with Olivier Theyskens at the helm
We're excited. A new Belgian fashion house called Boloria just launched, with Olivier Theyskens as creative director – and Willy Vanderperre shooting the debut campaign. Two of our absolute favorites working together.
Instead of rushing into collections, they're starting with mood. These black and white images by Vanderperre are pure poetry, setting the tone for what's coming. It feels very Theyskens: romantic, mysterious, with that signature Belgian sensibility we love.
Based in Antwerp and backed by WEAREONE.world (yes, the Tomorrowland people), Boloria promises an "uncompromising pursuit of beauty, with meaning." The first collection drops in 2026, but honestly, we're already sold on the vision.
Sometimes the best things are worth waiting for.
VENICE 25 BTB CRUSH
Venice Film Festival brought a lot of excitement for fashion fans, from tons of new Dior by Jonathan Anderson, appearances of resident cool girls like Mia Goth and Chloë Sevigny, and a fair share of hunks. Here are our favourite looks!
Is there anything better than Chloë Sevigny gracing her presence at a European film festival? This is a rhetorical question. For the premiere of her latest film with Luca Guadagnino, the coolest girl in the world chose a lace-core cocktail Saint Laurent dress by Anthony Vaccarello, worn with matching biker shorts and the highest of heels. No notes.
For Andrew Garfield, Venice was a baby blue affair – from the cable-knit jumper he wore to the photocall for his new film After the Hunt to the suit in the same hue he showed up in on the red carpet. Both courtesy of Jonathan Anderson’s new vision for Dior Homme. Looks like Garfield might be the latest addition to the Northern Irish designer’s army of cuties. Yes, please!
What does one wear to their first-ever Venice Film Festival? Take a clue from Ayo Edebiri. The talented young American actress attended the press conference in a white tweed suit from Chanel. From the raw edges to the open neckline and balloon trousers, the look redefined the brand’s ultimate staple.
Noomi Rapace gravitates towards edginess in both her roles and red carpet choices. No wonder that one of the looks she chose to wear for the festival was a sharply cropped McQueen blazer with a sweeping cape – precision tailoring met theatrical flair, under the bold creative vision of Seán McGirr, the house’s creative director.
Lewis Pullman stepped out in Venice in a Saint Laurent copper silk-satin shirt and coordinating tie (tucked in halfway into the shirt, following the house’s brilliant styling at their latest menswear show), paired with dark brown trousers – a look we are looking forward to replicating this autumn.
Greta Lee is one of Jonathan Anderson’s favourites, and we’re so glad she’s following the designer to the house of Dior. In one of her Venice looks, the actress commanded the spotlight in a sculpted navy Dior bar suit that expertly fused classic tailoring with minimalism. The structured silhouette felt like a nod to the house’s sartorial authority that we can’t wait to see explored further in Anderson’s womenswear debut this October.
Let’s be honest, it’s hard for Jacob Elordi not to look dashing in anything he chooses to put on his 6’5” back. That said, the Australian actor, time and time again, has impressed us with his refined taste (special mention for that bag collection!). In Venice, he attended the photocall for Frankenstein in a white set from Bottega Veneta and jewellery from Cartier. Elegance is always a recipe for success (and swoons).
Emma Corrin made us excited about sweater weather in a lilac Miu Miu set, a whisper-thin knit top and pencil skirt layered with tonal socks. A plush fur bolero wrapped the look in a glamorous feel, while crimson heels injected a jolt of Miuccia Prada’s signature attraction to oddness.
Oh, how we love when Mia Goth goes all out and glam! Celebrating the premiere of Frankenstein, the actress made us gasp in a richly sculpted brown Dior gown by Jonathan Anderson with a dramatic bow train.
Accompanying her boyfriend Lewis Pullman, Kaia Gerber stepped onto the Venice red carpet in a lace-sheered Givenchy dress with a square neckline by Sarah Burton that felt dipped in Old Hollywood reverie. Framing the moment with black shades, heels, and a leather clutch, she made timeless feel strikingly modern.
Indya Moore appeared in Venice in a paisley-printed Saint Laurent gown – an elegant fusion of bohemian poetry and Parisian precision under Anthony Vaccarello’s daring vision. It was the kind of look that whispered rebellion wrapped in red-carpet grace – a perfect match for the outspoken actor!
A few days before the news of Giorgio Armani’s passing, Aaron Taylor-Johnson appeared in Venice in a look that embodied the Italian designer’s legacy in menswear fashion – seamlessly blending rugged charm with refined tailoring.
Vicky Krieps made her debut in Venice as Bottega Veneta's newest ambassador, wearing a sculptural black gown designed by Louise Trotter, which perfectly showcased the brand's intelligent approach to luxury. The look featured architectural draping and leather accents, complemented by sleek accessories from Bottega's fine jewellery collection and Krieps’ baby pink pixie cut.
As far as we’re concerned, no man has ever looked better in navy than Christopher Abbott in his satin Prada suit. Paired with a matching poplin shirt and sleek black leather boots, the look exuded Abbott’s quiet confidence that we can’t get enough of.
Cate Blanchett is a fearless fashion force – we know that. This quality made her the perfect candidate to be one of the first people wearing Glenn Martens’ Margiela debut on the red carpet. From the fitted bodice with the house’s signature raw hem detail to the feathery skirt made out of nature morte paintings, Blanchett delivered a bold, uncompromising statement of haunting beauty.
Oscar Isaac is in his fashion babe era, and we love to see it. In Venice, the actor made us giddy in a Celine look by Michael Rider, centred around an off-white tuxedo jacket and a polka-dot shirt. A masterclass in laid-back sophistication!
Does Tilda Swinton ever miss? No. Did she take our breath away in the black and white Chanel gown with a voluminous silk skirt? Obviously.
Words by Martin Onufrowicz
FATHER MOTHER SISTER BROTHER
Saint Laurent Productions, under Anthony Vaccarello, proudly announces that FATHER MOTHER SISTER BROTHER, written and directed by Jim Jarmusch, has been awarded the Golden Lion for Best Film.
With Tom Waits, Adam Driver, Cate Blanchett, Charlotte Rampling, Vicky Krieps and more, the film gathers a cast as striking as its vision.
Presented by Saint Laurent by Anthony Vaccarello with MUBI and The Apartment, in association with Jarmusch’s partners, it marks a powerful chapter in the house’s dialogue with cinema.
IN THE NAME OF ICARINO
For Winter 2025, Saint Laurent expands its iconic Icare line with the Icarino, a refined, compact take on the house’s signature shopping bag. Crafted in luxurious lambskin with the distinctive flat lozenge quilting, the bag retains the sculptural cassandre emblem, designed like a piece of jewelry. Its smaller format, with zip closure and lambskin lining, makes it both elegant and practical. Available in a rich palette — black, urban grey, hortensia, dark beige, strong moss — as well as an orange caramel cognac in suede satin, the Icarino embodies modern sophistication with timeless appeal. The season also sees fresh iterations of the Icare maxi bag, reimagined in cabernet red lambskin and natural shearling merinos.
PRADA FINE JEWELLERY COULEUR VIVANTE
Prada’s latest Fine Jewellery collection from Miuccia Prada and Raf Simons unfurls as a chromatic manifesto – a meditation on harmony and dissonance, where colour becomes an evocative language. Amethyst, aquamarine, madeira citrine, pink morganite, and oro-verde peridot are not merely stones but characters in a dialogue, their contrasts arranged with an unpredictable grace. The gems shimmer between intensity and fragility, echoing lives in calm flux.
The campaign sustains this tension: actors Maya Hawke and Kim Tae-Ri, as well as poet and activist Amanda Gorman, appear in monochrome portraits suspended in time, then overlaid with translucent veils of colour that refract their presence through jewel tones. Against this dreamlike haze, rivière necklaces, solitaire rings, drop earrings, and line bracelets reveal their true hues. Jewellery here is an atmosphere, not an accessory – a beauty redefined: subversive and ever-shifting.
Words by Martin Onufrowicz
SAINT LAURENT FALL 25
SAINT LAURENT FALL 25
BY ANTHONY VACCARELLO
STUDIO INTIMACY
Sarah Burton’s first campaign for Givenchy is a love letter to the women behind fashion. Shot by Collier Schorr, the imagery blurs the line between team and talent — with stylists, makeup artists and even the photographer stepping in front of the lens. What emerges is a soft, cinematic glimpse into the energy of real collaboration, featuring icons like Kaia Gerber and Liu Wen alongside Burton’s creative circle. The collection itself is elegant yet grounded, infused with warmth, ease and intimacy. For Burton, beauty begins with connection — and this campaign makes that personal.
VELVET HEAT
Saint Laurent
Velvet Heat
by Anthony Vaccarello
For Fall 2025, Anthony Vaccarello invited Kate Moss to make the pre-collection her own.
No script. No set.
Just Kate in Los Angeles, moving through heat and silence, wearing the clothes her way.
A silk skirt. A leather blouson. A man’s jacket on bare skin. Sunglasses and sun.
Chloë Sevigny and Frankie Rayder pass through.
A pool. A drive. A house. A party.
Real moments — nothing staged.
Fragments of friendship, freedom —
and Kate, always at the center.
SHADES OF SUMMER
SAINT LAURENT BY ANTHONY VACCARELLO
captured by Purienne
feat. Frankie Rayder, Erin Wasson, Jenn Du Puy
