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POV: LUDOVIC DE SAINT SERNIN X ZARA

Black leather skin-tight sets. Glimmering slinky dresses. A rain of studs. The new Ludovic de Saint Sernin x Zara drop arrives like a fever dream of desire and irreverent decadence. In our new series, we slip you into five intimate POVs where reality blurs with fantasy – and the clothes do most of the talking. Consider them invitations to misbehave beautifully.

POV: You’re staying the night at the Chateau Marmont.

We miss the days of Paz de la Huerta stumbling out of the LA’s hotspot (after being denied entry, no less) or Lindsay Lohan’s enormous 46K unpaid bill that got her banned from Chateau. The knitted shirt-dress and black leather boots are a guarantee that you will be welcomed with open arms. Plus, a maxi sheepskin bag will fill all your essentials for the (probably sleepless) night.

POV: You’re going to see Pillion.

We come to this place… for magic, and as far as we’re concerned, Pillion is THE movie of the year. While watching the love story set in the world of BDSM, it might be fun to take things to the 5D level and channel Alexander Skarsgård's dom character in this black leather jacket and biker trousers. An immersive cinema experience indeed.

POV: You’re going on a threesome date.

Let’s face it: once in a while, it’s exciting to switch up the plot and become a guest star to a couple you might be fancying. And while you’re at it, gag them with a look they will be discussing for a long time to come. This silk polo shirt and trousers set looks like it will be easy to take off, too.

POV: You’re in The Devil Wears Prada fashion montage.

If you’re like me, you often go back to the look Andy Sachs wore post-hook-up with the blonde-curled gentleman in Paris. The cinched blazer, the tight pencil skirt, the dangling pom-pom scarf – all very LdSS. As we’re girding our loins for the movie’s sequel coming out next year, having some fashion montages of us strutting around town (even if it’s just in our heads) might be a good way to pass the time and ease the anticipation, and this reversible sheepskin-effect jacket is at the top of our list for this very scenario. C’mon, Vogue!

POV: You’re going all out.

Last time I went out in London at the Club Are party, everyone and their mother was wearing a thong peeking out of their skimpy outfits. This studded leather bra is very much in the same vein – perfected for dancing all night long and making out with a hottie (or three).

All images courtesy of Zara.


Words by Martin Onufrowicz

SAINT LAURENT X AVENUE MONTAIGNE

Under the direction of Anthony Vaccarello, Saint Laurent unveils a new space on Avenue Montaigne. Conceived as a more intimate extension of the Champs-Élysées flagship, it carries the same architectural rigour and sculptural clarity, distilled here into a quieter, more personal gesture. Refined over more than two years, the project completely reimagines the address.

Furniture and artworks anchor the space within the Maison’s cultural heritage. Selected pieces include a pair of Süe & Mare armchairs, a daybed by Paul Poiret for Atelier Martine, a François-Xavier Lalanne table, and works by Jean-Michel Frank, Charlotte Perriand, and Josef Hoffmann — signatures that echo the collector’s spirit of Monsieur Saint Laurent.

Works from the Pinault Collection, including a previously unseen piece by Mark Bradford, enter into dialogue with the setting and reaffirm the Maison’s commitment to contemporary art.

On the upper floor, a private salon overlooking Avenue Montaigne offers a more confidential experience. A landscaped terrace completes the ensemble, offering a moment of calm in the heart of the 8th arrondissement.


VALERIE BY JACQUEMUS

Unveiled within Le Paysan, Le Valérie is more than a handbag — it is a heartfelt homage. Named after Simon Porte Jacquemus’s mother, it captures the tender spirit of a collection rooted in memory, rural heritage, and the sunlit poetry of the South of France. Borrowing the sculptural ring of the Bambola bag yet softening it with a feminine grace, Le Valérie stands as both timeless and intimate. Its structured silhouette recalls the classic city bag while preserving the naïve charm of a hand-folded pouch. Mature yet playful, it bridges nostalgia and modernity with quiet confidence. Alongside it, a series of leather charms pay tribute to Simon’s paysan roots — an ode to markets, fruit stalls, and the simple beauty of craftsmanship. Together, they weave a narrative of warmth and authenticity, echoing the collection’s celebration of family, memory, and love.


GIORGIO ARMANI'S FINE JEWERLY

Giorgio Armani introduces his first fine jewelry collection for men, a tribute to contemporary masculine elegance. The line features exquisitely crafted pieces — from a chevalier ring to cufflinks, a pendant necklace, a brooch, and a tennis bracelet. Inspired by the untamed landscapes of Pantelleria, the designs echo the island’s lava rocks and rugged natural textures. Black brilliant-cut diamonds take center stage, their dark radiance paired with delicate gold in Armani’s signature tone. Set in organic pavé, the stones evoke the tactile beauty of dry-stone walls shaped by wind and time. Each jewel reflects a balance of sophistication and authenticity, offering a subtle yet distinctive statement. The collection embodies confidence through minimalism and meticulous craftsmanship. It marks a new chapter in Armani’s vision of understated luxury for men.


ELEGANCE INFUSED WITH IRREVERENCE

Miu Miu unveils its 2025 Holiday campaign, lensed by Angela Hill and starring Gigi Hadid, Dede Mansro, Viola Sharp, and Ju Xiaowen. Set in an Elizabethan manor in the British countryside, the cast discovers a place both unfamiliar and deeply steeped in history. Shot on Super 8 and film, the visuals embrace a tactile, authentic aesthetic. Ancient bricks and weathered stones create a dramatic contrast with the youth and luminosity of the protagonists. The house stands as a monument to time, its faded grandeur amplifying the spontaneity and high spirits of the young women. Festive looks shimmer through duchesse satin, embellished knits, patchworked shearling, and airy georgette. Footwear ranges from signature moccasins and ballerinas to stretch leather boots and retro pumps. Iconic bags like the Wander, Arcadie, and Beau appear in classic hues and seasonal red. The campaign celebrates Miu Miu’s inherent duality: elegance infused with irreverence.


THE PORTRAIT SERIES II

The American actor Rooney Mara and British punk icon and fine artist Paul Simonon join the personalities Collier Schorr has photographed in her second campaign for the house.

“My friends are often my muses, and my muses often become friends. The second in our Portrait Series celebrates this creative relationship with both Rooney Mara and Paul Simonon”.

Sarah Burton


VALENTINO'S NOCTURNE

There is a moment, just before night comes, when the Valentino Cruise 2026 campaign—Nocturne—decides to inhabit that suspended threshold where sleep and wake become porous. It happens in a hotel, liminal space par excellence, where intimacy and anonymity coexist and transience turns into permanence. Creative Director Alessandro Michele orchestrates a ritual of collective abandonment: singular existences—Marisa Berenson, Dev Hynes, Anne Imhof, Dakota Johnson, Tate McRae, Devon Teuscher—barely touching one another, yet sharing the gesture of surrendering to sleep. Each room becomes a fragment of universe, a human hive where parallel solitudes breathe within the same time through thin walls. The hotel emerges as metaphor for contemporary condition: proximity without contact, where what is most private transfigures into shared experience. Chopin's Nocturne in E Flat, performed by Angus Pendergast, acts as sonorous texture giving voice to the buried time of night. A time pervaded by objectless waiting, where tensions loosen and light stops judging. Directed by Renell Medrano and photographed by Marili Andre, the campaign captures this pervasive repetition of isolated gestures. It's the threshold where, as Freud would say, dream begins to think for us. A world that, for a fleeting instant, allowed itself to sleep together.


BOTTEGA IN A DREAM WORLD

Bottega Veneta introduces What Are Dreams, a poetic encounter between filmmaker-photographer Duane Michals and actor Jacob Elordi. The series, captured in intimate black and white, invites us into a surreal world where imagination quietly distorts reality.
Elordi is portrayed in scenes that feel like riddles, suspended gestures, uncanny objects, a sense of time unmoored. Every image plays with ambiguity, echoing Michals’ lifelong fascination with the subconscious.
Symbols recur like fragments from a dream: a shifting mirror, a curtain mid-whisper, a feather that refuses to fall. A short film accompanies the photographs, intertwining visuals with a meditation on what dreams allow us to see.
Words become part of the imagery, guiding the viewer deeper into this gentle strangeness.
Michals explores the invisible forces that shape our inner worlds, translating sensations into visual mystery.
Elordi embraces the theatrical and the unknown, becoming both protagonist and dream figure.
A dialogue across generations, the project reflects the house’s commitment to creativity rooted in curiosity and transformation.


PRADA'S WINTER TALE

A voyage through a pristine snowscape, a quest of rediscovery, a return.
The Prada Holiday 2025 campaign celebrates a timeless, cross-generational tradition: an automobile journey winding through crystalline white trees. Cinematic in scope and panoramic in scale, stills and moving images echo a long tradition of Prada campaigns inspired by movie auteurs. Filmed and photographed by Glen Luchford, the epic vision is brought to life by bold, youthful international talents.
Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright and Li Xian convene as friends — a chosen family making the trip together. Neither a start nor an end, the campaign captures these protagonists in the depths of their excursion as recognized realities transform into magical fantasies. In the campaign film, a nighttime forest is miraculously illuminated by light, celebrating the holiday period as time of kinship, sharing, and wonderment. Accompanying films feature the cast discussing personal holiday memories, blurring the line between fiction and actuality.
Creative Directors Miuccia Prada and Raf Simons lead the concept, with Campaign Creative Direction by Ferdinando Verderi. Photography and direction by Glen Luchford frame a coming‑home story told through cinematic imagery and intimate encounters.


PIERPAOLO PICCIOLI REDEFINES BALENCIAGA FEMINITY

Balenciaga unveils its first campaign under new Creative Director Pierpaolo Piccioli, photographed by longtime collaborator David Sims. The campaign, released on October 21st, 2025, marks a new era for the house, capturing models Mona Tougaard and Sandra Murray in intimate, sunlit moments inside Paris's historic l'Hôtel de Maisons-Pozzo di Borgo. Piccioli aimed to create something deeply personal, showcasing effortless beauty and delicate humanity that reflects his vision of the modern Balenciaga woman. The imagery presents a new femininity defined by quiet strength, sensitivity, and self-possession, with fluid yet architectural silhouettes that balance intimacy and presence. Shot against 18th-century Grand Siècle architecture, the campaign creates an organic tension between youth and sophistication, spontaneity and refinement. At its center are two iconic Balenciaga bags: the Rodeo, symbolizing urban ease and individuality, and Le City, representing timeless craft and cultural relevance. These emblems anchor the narrative, connecting the house's heritage with Piccioli's renewed vision. The campaign embodies Parisian spirit and the maison's savoir-faire, celebrating human presence within monumental settings. Through natural light and authentic moments, it reveals a woman who serves as both muse and mirror. This inaugural work establishes Piccioli's aesthetic direction: beauty rooted in emotion, authenticity over artifice, and a luminous redefinition of modern strength.


GRACE WALES BONNER AS HERMÈS NEW CREATIVE DIRECTOR

Hermès announces the appointment of Grace Wales Bonner as Creative Director of Men's Ready-to-Wear. The Founder and Artistic Director of Wales Bonner has developed a contemporary and innovative approach to menswear over the last 10 years. Passionate about craft and culture, she will present her first collection for Hermès in January 2027. A 2014 graduate of Central Saint Martins, Wales Bonner has received awards including the CFDA Award for International Men's Designer of the Year in 2021 and British Menswear Designer of the Year at the Fashion Awards in 2024. Pierre-Alexis Dumas, General Artistic Director of Hermès, is pleased to welcome Grace to the Hermès Artistic Director family. Her take on contemporary fashion, craft and culture will contribute to shaping Hermès men's style, melding the house's heritage with a confident look on the now. Grace Wales Bonner expresses being deeply honoured by this role and her gratitude to Pierre-Alexis Dumas and Axel Dumas for the opportunity to bring her vision to this magical house.


LEMAIRE IN FRAMES

LEMAIRE unveils NINE FRAMES, a cinematic homage for its Autumn/Winter 2025 collection. The project unfolds across nine vignettes exploring the interplay between clothing and cinema, each capturing a singular emotion and gesture. Shot on 35mm, the film draws from slow cinema traditions, prioritizing rhythm and duration over narrative. The cast brings together accomplished actors from the LEMAIRE community – Doona Bae, Jussi Vatanen, Mame Binta Sané, Viktoria Miroshnichenko, Erwan Kepoa Falé, and Julie Anne Stanzak – who inhabit the silhouettes with power and emotion. Long takes elevate the ordinary, infusing garments with cinematic intensity. Conceived as a multi-platform experience, NINE FRAMES extends through window installations and a printed book. The project invites a non-linear reading, where viewers interpret the humanity depicted through the lens of their own lives. A celebration of analogue image-making and the everyday elevated to art.


LOEWE UNVEILS SS26 VISION

Spanish house LOEWE presents a preview of its Spring-Summer 2026 women's collection, marking a new creative chapter under the direction of Jack and Lazaro. This teaser campaign, photographed by American artist Talia Chetrit, captures the brand's vibrant and tactile spirit, rooted in traditional craftsmanship and Mediterranean optimism.

The casting brings together emerging talents from international cinema, including Erin Kellyman, Eva Victor, Isla Johnston, Lewis Gribben, Megan Northam, Orlando Norman, and Théodore Pellerin.

This artistic collaboration reflects LOEWE's vision of new beginnings, blending Spanish sensuality and contemporary savoir-faire in an aesthetic resolutely focused on the future.

For more information go to loewe.com


JADEN SMISH AS LOUBOUTIN'S NEW CREATIVE FORCE

Maison Christian Louboutin is pleased to announce the appointment of Jaden Smith as its first Men's Creative Director, marking a decisive step in the evolution of its masculine universe. The meeting between Christian Louboutin and Jaden Smith dates back to 2019, from this initial exchange was born a sincere conversation, carried by mutual admiration for their vision and individuality. Christian Louboutin was captivated by Jaden Smith's creativity, his respect for the Maison, but above all by his sensitivity and commitment to a more just and responsible future. A multifaceted artist, Jaden Smith embodies a free and bold approach to creation, in perfect resonance with the Maison's values. Jaden Smith is preparing to interpret Christian Louboutin's founding vision through his unique perspective. He will unveil a preview capsule in January, in a selection of boutiques around the world as well as on christianlouboutin.com. His first official collection will be revealed during Paris Men's Fashion Week Fall/Winter 2026 in January, and available in boutiques from May 2026.


LANTHIMOS REIMAGINES PRADA

Academy Award-nominated director Yorgos Lanthimos collaborates with Scarlett Johansson for Prada's latest Galleria handbag campaign, their first partnership. The surreal film features Johansson performing mysterious rituals in modern settings, transforming into multiple versions of herself through captivating sequences.

The Prada Galleria bag acts as a central talisman throughout these ritualistic moments, symbolizing transformation and the bag's evolving seasonal identity. Lanthimos applies his signature dreamlike aesthetic to explore themes of fluid persona and renewal. This continues Prada's tradition of partnering with visionary filmmakers, following last year's Jonathan Glazer collaboration.


BUTT 37 NO COMPROMISE

BUTT's latest 120-page edition features bold storytelling from prominent LGBTQ+ voices, including Édouard Louis photographed by Nan Goldin, Bruce LaBruce with Omar Apollo, and Brazilian congresswoman Erika Hilton. Fashion legends Martin Margiela and Jean Paul Gaultier provide provocative insights, while the cover showcases free-spirited Jóhannan captured by Daniel Riera in southern Spain.

Since its 2022 revival with Bottega Veneta's support, BUTT has become essential reading for contemporary queer discourse. The magazine balances international stars like Troye Sivan and Arca with grassroots activists and marginalized voices. From Ignasi Monreal's provocative artwork to a Bogotá sauna/museum feature, this issue delivers refreshingly honest perspectives on modern queer culture.

Available worldwide and online at @buttmagazine.


PERFECTING A ICON

Michael Rider's debut at Celine delivers a sophisticated update to the house's Phantom Luggage with the New Luggage collection.

The genius lies in the details - that playful "Smile Variation" zipper transforms the bag's entire personality.

The supple lambskin feels divine, available in everything from safe black to statement oxide blue. Three iterations cater to different lifestyles, with the new oversized format being particularly covetable.

This isn't about reinventing the wheel - it's about perfecting it.

The craftsmanship remains flawless, the silhouette timeless, yet there's a fresh energy that feels distinctly 2025.

Celine proves subtlety can be radical. Essential for any serious handbag collection.


BURNING HUES

Anthony Vaccarello makes a meaningful return. For Winter 25, he brings Saint Laurent back to Villa Oasis in Marrakech – Yves Saint Laurent's personal sanctuary that hasn't hosted a campaign since the founder's passing.

This marks a return to where Yves first discovered his radical approach to color: the ochre walls, saturated zelliges, fuchsia evening light, and deep garden blues. These bold contrasts that shaped his vision now inspire Vaccarello's lens.

Drew Vickers captures these burning hues in intense planes against sharp silhouettes, while Arnaud Michaux's collages heighten the chromatic density through layered saturations. The approach is radical and electric, deliberately without nostalgia.

A powerful reminder that Saint Laurent's DNA runs deeper than black – it pulses with the fearless colors of Morocco.


THE CONVERSATION BEGINS

BOLORIA: A new Belgian fashion house with Olivier Theyskens at the helm

We're excited. A new Belgian fashion house called Boloria just launched, with Olivier Theyskens as creative director – and Willy Vanderperre shooting the debut campaign. Two of our absolute favorites working together.

Instead of rushing into collections, they're starting with mood. These black and white images by Vanderperre are pure poetry, setting the tone for what's coming. It feels very Theyskens: romantic, mysterious, with that signature Belgian sensibility we love.

Based in Antwerp and backed by WEAREONE.world (yes, the Tomorrowland people), Boloria promises an "uncompromising pursuit of beauty, with meaning." The first collection drops in 2026, but honestly, we're already sold on the vision.

Sometimes the best things are worth waiting for.


VENICE 25 BTB CRUSH

Venice Film Festival brought a lot of excitement for fashion fans, from tons of new Dior by Jonathan Anderson, appearances of resident cool girls like Mia Goth and Chloë Sevigny, and a fair share of hunks. Here are our favourite looks!

Is there anything better than Chloë Sevigny gracing her presence at a European film festival? This is a rhetorical question. For the premiere of her latest film with Luca Guadagnino, the coolest girl in the world chose a lace-core cocktail Saint Laurent dress by Anthony Vaccarello, worn with matching biker shorts and the highest of heels. No notes.

For Andrew Garfield, Venice was a baby blue affair – from the cable-knit jumper he wore to the photocall for his new film After the Hunt to the suit in the same hue he showed up in on the red carpet. Both courtesy of Jonathan Anderson’s new vision for Dior Homme. Looks like Garfield might be the latest addition to the Northern Irish designer’s army of cuties. Yes, please!

What does one wear to their first-ever Venice Film Festival? Take a clue from Ayo Edebiri. The talented young American actress attended the press conference in a white tweed suit from Chanel. From the raw edges to the open neckline and balloon trousers, the look redefined the brand’s ultimate staple.

Noomi Rapace gravitates towards edginess in both her roles and red carpet choices. No wonder that one of the looks she chose to wear for the festival was a sharply cropped McQueen blazer with a sweeping cape – precision tailoring met theatrical flair, under the bold creative vision of Seán McGirr, the house’s creative director.

Lewis Pullman stepped out in Venice in a Saint Laurent copper silk-satin shirt and coordinating tie (tucked in halfway into the shirt, following the house’s brilliant styling at their latest menswear show), paired with dark brown trousers – a look we are looking forward to replicating this autumn.

Greta Lee is one of Jonathan Anderson’s favourites, and we’re so glad she’s following the designer to the house of Dior. In one of her Venice looks, the actress commanded the spotlight in a sculpted navy Dior bar suit that expertly fused classic tailoring with minimalism. The structured silhouette felt like a nod to the house’s sartorial authority that we can’t wait to see explored further in Anderson’s womenswear debut this October.

Let’s be honest, it’s hard for Jacob Elordi not to look dashing in anything he chooses to put on his 6’5” back. That said, the Australian actor, time and time again, has impressed us with his refined taste (special mention for that bag collection!). In Venice, he attended the photocall for Frankenstein in a white set from Bottega Veneta and jewellery from Cartier. Elegance is always a recipe for success (and swoons).

Emma Corrin made us excited about sweater weather in a lilac Miu Miu set, a whisper-thin knit top and pencil skirt layered with tonal socks. A plush fur bolero wrapped the look in a glamorous feel, while crimson heels injected a jolt of Miuccia Prada’s signature attraction to oddness.

Oh, how we love when Mia Goth goes all out and glam! Celebrating the premiere of Frankenstein, the actress made us gasp in a richly sculpted brown Dior gown by Jonathan Anderson with a dramatic bow train.

Accompanying her boyfriend Lewis Pullman, Kaia Gerber stepped onto the Venice red carpet in a lace-sheered Givenchy dress with a square neckline by Sarah Burton that felt dipped in Old Hollywood reverie. Framing the moment with black shades, heels, and a leather clutch, she made timeless feel strikingly modern.

Indya Moore appeared in Venice in a paisley-printed Saint Laurent gown – an elegant fusion of bohemian poetry and Parisian precision under Anthony Vaccarello’s daring vision. It was the kind of look that whispered rebellion wrapped in red-carpet grace – a perfect match for the outspoken actor!

A few days before the news of Giorgio Armani’s passing, Aaron Taylor-Johnson appeared in Venice in a look that embodied the Italian designer’s legacy in menswear fashion – seamlessly blending rugged charm with refined tailoring.

Vicky Krieps made her debut in Venice as Bottega Veneta's newest ambassador, wearing a sculptural black gown designed by Louise Trotter, which perfectly showcased the brand's intelligent approach to luxury. The look featured architectural draping and leather accents, complemented by sleek accessories from Bottega's fine jewellery collection and Krieps’ baby pink pixie cut.

As far as we’re concerned, no man has ever looked better in navy than Christopher Abbott in his satin Prada suit. Paired with a matching poplin shirt and sleek black leather boots, the look exuded Abbott’s quiet confidence that we can’t get enough of.

Cate Blanchett is a fearless fashion force – we know that. This quality made her the perfect candidate to be one of the first people wearing Glenn Martens’ Margiela debut on the red carpet. From the fitted bodice with the house’s signature raw hem detail to the feathery skirt made out of nature morte paintings, Blanchett delivered a bold, uncompromising statement of haunting beauty.

Oscar Isaac is in his fashion babe era, and we love to see it. In Venice, the actor made us giddy in a Celine look by Michael Rider, centred around an off-white tuxedo jacket and a polka-dot shirt. A masterclass in laid-back sophistication!

Does Tilda Swinton ever miss? No. Did she take our breath away in the black and white Chanel gown with a voluminous silk skirt? Obviously.


Words by Martin Onufrowicz